National School Breakfast Week 2017—March 6-10
Feb 15, 2017

About NSBW

What is NSBW?

It’s a weeklong celebration of the school breakfast program. Members celebrate with decorations, events, special menu items, etc. Increasing breakfast participation is a goal for many SNA members.  NSBW is the perfect time to bring attention to your breakfast program.

Why should I participate?

According to a 2015 survey of SNA members, 96% said that their student participation increases during NSBW. Recognizing NSBW in your district or in your cafeteria helps you:

  • Increase student participation for your program
  • Spread the message to parents that you're serving healthy and tasty breakfast at school
  • Earn media coverage from local papers, blogs, and TV stations
  • Connect with teachers and administrators at your school or in your district to spread the word that school meals are healthy
When is it? What if the timing doesn’t work for me?

NSBW 2017 is officially scheduled for March 6-10, 2017

However, if you have a student holiday or teacher work day during that week, and the timing doesn’t work, you can still celebrate anytime! The week before… the week after… it’s up to you.